Moderna was created to bridge the gap between modernist principles and contemporary design needs. The brand’s identity draws from the simplicity, structure, and boldness of modern art movements, offering a timeless yet dynamic visual language for today’s market.

The Concept The Moderna visual identity is rooted in the use of primary colors, geometric shapes, and strong typography. Inspired by the Bauhaus school and De Stijl movement, the design reflects clarity, functionality, and aesthetic rigor. The combination of black, red, purple, and yellow evokes a sense of balance and energy while remaining adaptable across applications.

Design Solutions The logo uses a custom sans-serif typeface, with subtle interventions to create a sense of modularity. The interplay of vertical and horizontal elements adds a structural feel, while the color blocks introduce a dynamic rhythm.

Applications like tote bags and print materials showcase the identity’s versatility, maintaining its impact across different contexts without losing its core essence.

The Mission Moderna aims to provide clients with a visual identity that stands the test of time. The brand represents a commitment to clarity, simplicity, and modernity, helping businesses communicate their core values with confidence and creativity.