Halloween with Turma da Mônica – Social Media Project

In 2022, I had the opportunity to develop a series of social media assets for the Instituto Maurício de Sousa, celebrating Halloween with Turma da Mônica. This project blended the beloved universe of the characters with a playful yet immersive seasonal aesthetic, designed to engage audiences of all ages.

Visual Concept

• The design leveraged a bold color palette, featuring shades of orange, purple, and black to evoke the essence of Halloween.

• Graphic elements such as spiderwebs, ghosts, and bats were incorporated to reinforce the thematic identity of the campaign.

• The typography was carefully selected to convey a dynamic and whimsical feel while maintaining the recognizable style of Turma da Mônica.

Deliverables

Feed and story posts, featuring characters in Halloween-themed outfits, interacting with classic spooky elements.
Interactive call-to-actions, such as "Trick or Treat?" and engaging visual challenges for the audience.

The result was a captivating and immersive campaign that resonated with Turma da Mônica fans while celebrating the magic of Halloween in a creative and accessible way.